A blockchain is a type of database that stores information in a chain of blocks. Each block contains a list of transactions or data. These blocks are linked together because each block contains a cryptographic reference, a so-called hash, to the previous block. This forms a chain of blocks, hence the name “blockchain”.

Blockchain technology works through a network of computers called nodes. When a transaction takes place, it is added to a block. This block is then verified by the nodes in the network. Once the block is verified, it is added to the blockchain and is then immutable, meaning that it can no longer be changed or deleted. This makes the blockchain a secure and transparent method of storing data.

Blockchain technology, as used by Green Aureus, offers significant advantages over conventional databases. It enables transparent and traceable storage of information and is tamper-proof. Essentially, it acts as a storefront for all transactions and data stored in it. This creates trust and enables improved traceability and visibility.

In contrast, traditional databases can be susceptible to tampering and forgery, increasing the risk of greenwashing. The integrity of the data in a conventional database is not guaranteed to the same extent as in a blockchain.

In addition, the blockchain serves as a bridge to Web 3.0, a decentralized platform that enables a variety of applications and services for the benefit of consumers.

Another notable advantage of Green Aureus blockchain technology is its high energy efficiency. Unlike many other blockchain networks that have high energy consumption, the Green Aureus blockchain technology was developed with the goal of being 99.9% more energy efficient.

Green Aureus blockchain technology therefore not only offers the advantages of transparency, counterfeit protection and traceability, but also a sustainable and energy-saving solution that can be used in active climate protection for all.

An NFT, or non-fungible token, is a type of digital asset based on blockchain technology. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are interchangeable (i.e. one Bitcoin is always equal to another Bitcoin), an NFT is unique and cannot be replaced by another token.

NFTs are often used to represent digital artwork and other forms of creative intellectual property. When you buy an NFT, you are essentially purchasing a digital certificate for the object, which is stored on the blockchain. This certificate confirms that you are the owner of the asset.

Blockchain technology ensures that this certificate is secure and cannot be forged, meaning that NFTs provide a reliable way to prove ownership of digital assets.

Green Aureus’ climate NFTs combine several carefully selected and verified climate projects, similar to an investment fund. Each NFT offers an opportunity to profit from different climate projects while making a positive contribution to climate protection. The selected climate projects are certified by leading registries and contribute to the reduction of greenhouse gas emissions. Green Aureus’ climate NFTs improve transparency and traceability and have a high value due to the strict selection criteria.

Greenwashing is a marketing strategy in which a company or organization portrays itself or its products as more environmentally friendly than they actually are. This can be done through misleading claims, vague language, untrue statements or by emphasizing a single green aspect of an otherwise non-environmentally friendly product or service.

There are several ways to recognize greenwashing:

1. Unclear or vague language: greenwashing companies often use unclear or vague terms such as “eco-friendly,” “green” or “natural” without providing specific details or evidence to support these claims.
2. Misleading labels: Some products carry green labels or logos that look environmentally friendly but do not actually represent any official recognition or certification.
3. Overemphasizing one green aspect: A company might emphasize one particular eco-friendly aspect of a product while ignoring other, less eco-friendly aspects.
4. Lack of evidence: Companies that engage in greenwashing often make claims about the environmental friendliness of their products without providing concrete evidence or certification.

To avoid greenwashing, it’s important to think critically, ask questions and do research before buying a product or endorsing a company.

With Green Aureus, you have a reliable partner at your side who consistently takes action against greenwashing. Our climate protection measures are verified and transparent, so you can be sure that your commitment to the environment is truly effective, without misleading promises. In this way, we ensure that you are not making false promises or taking risks.

Green Aureus also offers a “digital green shop window” that allows anyone to view and verify climate protection measures from the outside. It enables consumers and companies to actively make their own climate protection efforts visible. This is a crucial prerequisite for effective climate protection and promotes transparency and participation.

Green Aureus’ carbon intelligence ecosystem is an innovative solution based on blockchain technology that aims to promote climate protection effectively and sustainably. It offers a range of tools and services that enable individuals, companies and governments to reduce their carbon footprint and integrate climate protection measures into their business processes.

The ecosystem includes various services such as “Hello Green Click”, an e-commerce solution for companies, “Hello Green Friends”, an all-in-one platform for effective CO₂ management for consumers and companies, and the “Digital Product Passport”, which helps companies to take responsibility and fulfill their obligations.

A central component of the carbon intelligence ecosystem is Green Aureus’ “digital green showcase”. This showcase allows anyone to view and review climate protection measures from the outside. It enables consumers and companies to actively make their own climate protection efforts visible. This promotes transparency and participation and is a crucial prerequisite for effective climate protection.

In addition, Green Aureus’ carbon intelligence ecosystem offers high transparency and traceability through the use of NFTs and blockchain technology. This allows users to track the impact of their climate action and ensure that their efforts are actually having a positive impact on the environment.