Most people have lost touch with where products actually come from, because the transportation routes that goods travel before they are sold to consumers are often long and opaque. Furthermore, people lack an understanding of the true cost and impact that every purchasing decision has on our planet. Healing Mother Earth should always be the common goal of us humans when we make purchasing decisions.
Current problems and challenges
Everyone is talking about ESG and sustainability, but every day we witness questionable “greenwashing” methods that aim to present an environmentally friendly and responsible image to the public without sufficient basis for doing so. At the same time, we are witnessing increasing environmental disasters caused by the progressive warming of our unique planet Earth. Unfortunately, when it comes to climate change, we are better at perfecting the problem than focusing on the solution. Supply chains are becoming increasingly complex due to constant globalization. This complexity makes it very difficult for the end consumer to follow the supply chain in question with the information they want and at the same time form their own, truly informed opinion. A real shift towards a sustainable and carbon-neutral industry requires not only innovative technical approaches, but also a necessary rethink in people’s minds. Partnerships and dialogues alone will not make industry more sustainable and progressive. Sustainability alone is no longer enough. Nor does it make sense to maintain a system that is broken. Now more than ever, we need to find ways that go far beyond protecting our planet. At the same time, we also need to invest in effective regeneration to restore our connection to nature.
Our mission: achieving real impact instead of greenwashing
Green Aureus is committed to providing solutions for more responsible and sustainable supply chains. We are accelerating the Net Zero mission by helping companies, governments and organizations around the world tackle the climate crisis with our software solutions. We are a provider of ESG tracking and digitization for SMEs with technology based on a proprietary blockchain that includes an integrated carbon offset tool to combat climate change. We make climate protection part of every transaction and plant trees for products sold or invoices sent. The possibilities and ideas for integrating climate protection measures are practically endless.
Our blockchain technology minimizes supply chain challenges such as lack of trust, transparency and traceability and eliminates inefficiencies. We have developed our own blockchain-based traceability and transparency approach to ensure that the ESG and sustainability information we receive from each company is indeed accurate and, moreover, cannot be manipulated by anyone. These are imperative requirements to make a real difference in the fight against climate change and no longer rely on mere lip service. It’s already 5 minutes past 12 and we are inevitably heading for an irreparable disaster if we don’t change our behavior immediately, effectively and radically!
Our benefits for consumers
Green Aureus makes shopping more conscious by extending the narrative beyond the purchase with hyper-personalized services and the pursuit of sustainability. Moving to our blockchain-powered solution really helps to scale the business. Consumers who scan QR codes and really want to understand where products come from are happy to buy, enabling growth rates of up to 100 percent. And when consumers trust a brand and like the products, they become repeat customers and make regular purchases. It is also worth noting that almost 80% of GenZ want to know more about how the product is made and where it comes from.
The Paris Climate Agreement and the challenges facing governments
The demands of the decarbonization agenda are becoming increasingly ambitious and require new ways of reducing emissions in the day-to-day business of various industries, as well as longer-term solutions that will have a positive impact in the long term. It is an enormous challenge for governments and states, financial institutions and relevant entrepreneurs and participants in all sectors and industries to commit to this paradigm shift. Governments have a huge responsibility and are called upon more than ever to solve the greatest challenge of our time and must also lead by example. One thing is certain: with current efforts, we will not be able to cool down the planet. Investing, for example, 1% of gross domestic product (GDP) in effective climate projects can help and also significantly raise awareness for a more environmentally friendly way of life. In addition, the world needs an organization of experts with deep knowledge of climate change and blockchain technology to engage stakeholders in current climate regulation programs by compiling some of the most innovative yet administratively feasible real-world use cases or solutions.
Our benefits for governments and public institutions
Green Aureus can help governments, public institutions and regional organizations as well as companies to verify, digitize and make the complex landscape of ESG policies, sustainable efforts and environmental contributions visible to all. We provide a software solution for policy makers and business leaders to pursue the most viable approaches in a favorable environment. Our goal is to raise awareness among the international climate policy community of the enormous potential of blockchain technology to significantly improve the climate action needed. Our vision is the widespread use of energy-saving blockchain technology, artificial intelligence (AI) and the Internet of Things (IoT) in governmental and non-governmental climate action to facilitate the implementation of the Paris Climate Agreement and beyond.
Conclusion and call
A true transformation towards a sustainable and carbon-neutral industry requires not only innovative technical solutions (like the ones we have), but also a change in the mindset of the people going through this transformative change.
Our goal is to make Germany a pioneer in the global transition to a zero-carbon economy. Green Aureus invites everyone to actively participate in the efforts for a greener future, to reduce negative environmental impacts as much as possible and to share this with the world so that they too are rewarded for their sustainable and environmentally friendly efforts.</span